Where Do We Start?
We always start with a consultation to understand your goals. Creative Idea Web Design is not your typical digital marketing company. We ask a lot of questions! That's a good thing. How else can we personalize a marketing strategy for you? Let's get started!
Since your digital marketing is based on your input, we start by putting together your marketing strategy. Once complete, we'll use your strategy to create a plan for each quarter. This is not a one-and-done plan. Your marketing strategy is just the beginning!
Based on our discovery, you will decide which of our services to add to your marketing mix (website, social media marketing, pay-per-click advertising, content marketing, etc).
Your content is the most important piece of your digital marketing! Yes, even more important than your website design or social media. Who are you trying to reach? We start with your buyer persona and begin to write for your target audience. How do you want to convey your message? We'll decide on your content voice and tone. It sounds simple, right? Don't be fooled. This is the toughest part! No worries. We're here to help you through the content marketing strategy from beginning to end.
During this phase, we ask for your input. This is the time to decide how your content will be enhanced by a design that doesn't detract from your message. We'll put together a design to meet your branding guidelines either created by us or by using your current branding.
We test your site thoroughly for quality assurance, make any necessary iterations, and publish once your sign a launch agreement. You can choose to use a web host of your choice or we will recommend hosting. The hosting decision is yours, but we're here to help!
Maintenance and Support
Our goal is to continue to maintain and improve your new site. Your site is a great business investment that needs to be maintained and updated regularly. You will receive an allotment of hours per month based on your business needs.
Don't forget about content! It is important to update your website's content regularly. Ask us about our monthly and quarterly plans.